WE GET IT

We understand your concerns because we’re pharmaceutical’s one-stop marketing shop.

It is our priority to know about your business aches … and to continue learning to remain a key source of your solutions. The guy in charge at SP Health Marketing “learns” everyday just by living life. …

“I’m a lucky guy to have met tons of people … worked with dozens of clients and shared a lot of laughs, while helping businesses grow over the years.

It’s been a good time.

And it’s still fun. But when our pharmaceutical division launched, I became somewhat somber in how I envisioned it.

It gets a little personal for me….

Yes, I know we’re all dealing with those chronic health stories on some level – heart disease, cancer, diabetes, etc. But, believe me, that fact doesn’t diminish my or anyone else’s challenges — when it smacks you personally in the face.

I walk through it everyday. Like so many others, I know what it’s like to reach into the medicine cabin for a dose of hope, head out to follow up appointments and do my absolute best to move through this new life reality.

So when I think about what medications and quality of life mean to me, colleagues and close family members, certain qualities resonate inside of me, and I insist they drive SP Health Marketing…

Personal. Easy. VALUABLE.

You already know that patients deserve and demand this level of service.

And you should expect the same for yourselves.

SP Health Marketing is immersed in a deep, enduring dive – continually learning about the trends and developments of the pharmaceutical industry. Also, we “triage” and service very few clients at any given time.

That’s how we’re able to offer personalized attention and substantive marketing and industry insights to help generate the profits you need to continue your enterprises in extending and improving the quality of life.”

It’s our pleasure to work with you.

– Sid Paterson, President, Sid Paterson Advertising

How We’re Different

There are three key ways that we set ourselves apart from other agencies.

(1) Guarantee – Unheard of in advertising? Well not with SP.

Our purpose in servicing a small clientele is to drive big results. Your profit margin is our main concern so we work hard to get it right.

That’s why we guarantee additional, premium copy (i.e., video scripts, emails, website copy and brochures – not including production) if your marketing goals are not initially met. This way, we continue disseminating your messages and striving to generate the results you want.

(2) Hyper focus – Pharmaceutical on the brain all day, every day … and nothing else. Not general healthcare, but a specific niche focus in the pharmaceutical industry. This includes understanding and supporting your technology and analytical needs (e.g., artificial intelligence, digital patient recruitment, etc.)

A special creative team conducts ongoing market research and analysis solely on pharmaceutical issues and trends. There are no other industries competing for their time, brain space or attention. This singular concentration facilitates deep research, which supports sound strategy development and targeted messaging.

(3) System – We employ a detailed, step-by-step approach to understanding your prospects, engaging them and inspiring desired actions.